2023
Qured
Making preventative healthcare simple
Healthcare is complex. Getting people to think about their healthcare preventively is even harder.
Qured were on a mission to give employers health testing that would prevent their employees becoming sick.
In just 21 days, I wireframed, tested and designed the first version of their app. Our goal was simple: test if businesses were ready to invest in their employees' preventive health.
The green light quickly followed.
After the success of the MVP, Qured rebranded and the app was reworked in a matter of days.
One of our primary challenges that kept coming up through testing was helping users think about health as something preventative… testing before a problem exists.
Through a combination of behavioral insights, UX strategy, and iterative design, we introduced a clear plan view and notification strategy to keep users returning.
As with all MVPs, there were human elements that helped us prove the idea. With Qured, every test had to be assisted by a nurse on a video call.
We knew to scale, we needed to get people to test without a nurse present. So, we tackled the complexity of designing a process to guide users through at-home health tests with just on-screen instructions. Distilling a process with potential confusion down to a crystal clear user experience. The result?
Our simple UX could confidently self-test from the comfort of their homes.
"He instantly resonated with our vision, transforming our ideas into beautiful designs and executing a complete rebrand on a tight schedule. Even with some pretty audacious deadlines, he remained professional, charming and incredibly empathetic - which made a big difference during those intense startup moments. If you’re looking for a collaborative and creative partner to help you with your product launch, you couldn’t do much better than Dan.”
Fi Elston
Product Lead, Qured
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